Integrating Your Website for Internet Marketing. This program sets the stage for our other Internet Marketing workshops, and provides an overview of how your business, website, search engine marketing, social media, email marketing, and pay-per-click advertising tie together to create a successful enterprise. With a well-integrated website, you can improve your visibility, increase sales, and save money in the long run. The topics in this class will range from the initial site creation to carving out an internet presence that will attract substantial traffic - and convert that traffic into paying customers.