• Detailed overview of digital advertising as a compliment to or replacement for traditional advertising methods (pros and cons)
• With so many digital ad platforms, how you can distinguish between them and choose the right option to market your business online
• Myths, misconceptions, and misunderstandings concerning display ads
• Ad creation, design, call-to-action, etc.
• Understanding how digital ads can be “targeted” toward certain potential markets or audiences
• Display ads vs. Google (PPC) ads vs. Facebook ads, etc.
• What exactly is “re-targeting” of my ad and how does it work?
• How all ad data can be tracked, measured, and adjusted to ensure best return on your ad dollar (ROI)

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