In this advanced Internet marketing program, you will learn how to create a pay-per-click (PPC) search engine marketing program to drive your business.
This information-packed session will answer the following questions:
- PPC vs search engine optimization - what's the difference and what's best for me?
- Does it make sense for me to do both?
- What are my PPC campaign setup options? Which should I worry about most?
- What are the most common PPC pitfalls and how can I avoid them?
- How does PPC search engine marketing compare to other marketing options from a cost per lead perspective?
